Week 9 Chat

[SW_Mustang]

I can give you guys some background on that video. “Bussin with the Boys” as they are referred to is Taylor Lewan and Will Compton. Taylor played for Michigan and the Titans and Will played for Nebraska and I think the Raiders. They started a podcast awhile back and it has somewhat taken off. Very much a “boys will be boys” type feel to it. Taylor is known for pounding beers on TV at Predator games for example.

Northern has been doing these video uniform reveals each week that have been pretty clever. A few weeks ago they recreated a tik tok trend from awhile back and it went semi viral. Taylor saw and it shared it to his story and loved it. They reached out to Northern to see if they could do their own version of that trend one week. So the team sent the jerseys and helmets to them to make it happen. Amazing free exposure for a D2 program in little old Aberdeen. I think between the Northern and Bussin with the boys accounts on various platforms it got like 750k impressions. Not too shabby.

May have another cool video coming soon as well. Still remains to be seen if it happens however

Huh - that's cool! I assumed Northern maybe had someone with connections, but it's awesome that they were the ones to reach out.

Love it - hopefully it encourages more football outlets to work with smaller schools. I know Gruden posted a few videos about DII schools.