Copying and pasting my comment from a West Region discussion here, curious what people think. Seems like if anyone in D2 is going to have the fan support to start taking basketball more seriously it would be here. Seems like there are a number of programs in the region who could make big home games a more marketable event if it was one 2-hour experience starting at 7:00 rather than a 4-hour (or more) all evening event where one game starts at 5:30 and the other won't end before 9:00.
Doubleheaders suck, especially on weekdays. Get off work at 5, go straight to the arena for a 5:30 women's game, sit around for a half hour at least between games, men's game won't end before 9, usually later, lucky to be home by 9:30. That's as somebody who lives 6 blocks from the arena, my buddy who lives in the next town over wanted to come to the women's game yesterday but couldn't make it in time. When they're an occasional occurrence they are interesting, but having it for every game like most of D2 does is terrible for your consistent fan base (I do sometimes appreciate it when I'm travelling). I skipped a home game in Emporia yesterday because I just didn't want to give my entire evening to it again for mediocre basketball. It also means less evenings per season with a home game, since they all happen on the same dates.
I believe the GNAC (Great Northwest Athletic Conference) is the only conference that isn't exclusively double-headers. My understanding is there are 3 or 4 programs that have significant enough season ticket support for the women that it would be counter-productive (and a practical hassle with reserved seats overlapping) to play double headers.
I've heard it does tend to be more cost effective to staff double-headers, especially since it cuts your number of home dates in half. I have to imagine total ticket revenue goes down, but it must not be enough to deter most places from doing it.
Doubleheaders suck, especially on weekdays. Get off work at 5, go straight to the arena for a 5:30 women's game, sit around for a half hour at least between games, men's game won't end before 9, usually later, lucky to be home by 9:30. That's as somebody who lives 6 blocks from the arena, my buddy who lives in the next town over wanted to come to the women's game yesterday but couldn't make it in time. When they're an occasional occurrence they are interesting, but having it for every game like most of D2 does is terrible for your consistent fan base (I do sometimes appreciate it when I'm travelling). I skipped a home game in Emporia yesterday because I just didn't want to give my entire evening to it again for mediocre basketball. It also means less evenings per season with a home game, since they all happen on the same dates.
I believe the GNAC (Great Northwest Athletic Conference) is the only conference that isn't exclusively double-headers. My understanding is there are 3 or 4 programs that have significant enough season ticket support for the women that it would be counter-productive (and a practical hassle with reserved seats overlapping) to play double headers.
I've heard it does tend to be more cost effective to staff double-headers, especially since it cuts your number of home dates in half. I have to imagine total ticket revenue goes down, but it must not be enough to deter most places from doing it.
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