Originally posted by Great White Buffalo
View Post
Announcement
Collapse
No announcement yet.
Hogs vs Buffs
Collapse
Support The Site!
Collapse
X
-
- 1 like
-
Originally posted by BuffaloChip View Post
I'm watching Penn St at Auburn. Thousands of empty seats. Ol Miss at Georgia Tech. Same, BYU at Or looks like a full house. OU at Neb was a sellout. Kansas at Houston thousands of empty seats. Cool at Minn looks pretty full. Teen Martin at Boise some empty seats.
Other than at Nebraska, Oregon, and Minnesota, there were thousands of empty seats at the other games. I think we need to face it..... attendance at college football is down at all levels.
At WT, I can remember when the local TV stations did interviews with coaches and players during the week, teasing an upcoming game. No more. I remember when the Amarillo newspaper did the same with stories during the week about the team, players, and upcoming opponent. No more. Local sports coverage has pretty much become a thing of the past. What sports manpower the local TV and newspapers manage is geared toward high school coverage.
WT sends out it's digital, but if you're not on the list you den't get any heads ups about upcoming games from other sources till maybe game day. So, today, how do you reach the general public and interest them in an upcoming FB game?
One thing I might try is direct mail. What would a direct mail piece sent throughout the Panhandle cost? Probably about $100,000 to cover the entire Panhandle. That may not be cost effective. However, a lesser targeted direct mail might make sense. Do a BOGO coupon with the direct mail piece where redemptions are tracked. It could be a marketing piece that could be used for multiple games, even the entire season. Basic marketing. Might be with a try. Split the marketing cost with a partner.....TootnTotum, PakaSak, Allsups, United, Walmart, McDonald's. Wendy's.Ford or GM dealers, etc. Time to think outside the box.
it's hard to market turds though, which is what the McBroom football coaches have produced.
Comment
-
Originally posted by BuffaloChip View Post
I'm watching Penn St at Auburn. Thousands of empty seats. Ol Miss at Georgia Tech. Same, BYU at Or looks like a full house. OU at Neb was a sellout. Kansas at Houston thousands of empty seats. Cool at Minn looks pretty full. Teen Martin at Boise some empty seats.
Other than at Nebraska, Oregon, and Minnesota, there were thousands of empty seats at the other games. I think we need to face it..... attendance at college football is down at all levels.
At WT, I can remember when the local TV stations did interviews with coaches and players during the week, teasing an upcoming game. No more. I remember when the Amarillo newspaper did the same with stories during the week about the team, players, and upcoming opponent. No more. Local sports coverage has pretty much become a thing of the past. What sports manpower the local TV and newspapers manage is geared toward high school coverage.
WT sends out it's digital, but if you're not on the list you den't get any heads ups about upcoming games from other sources till maybe game day. So, today, how do you reach the general public and interest them in an upcoming FB game?
One thing I might try is direct mail. What would a direct mail piece sent throughout the Panhandle cost? Probably about $100,000 to cover the entire Panhandle. That may not be cost effective. However, a lesser targeted direct mail might make sense. Do a BOGO coupon with the direct mail piece where redemptions are tracked. It could be a marketing piece that could be used for multiple games, even the entire season. Basic marketing. Might be with a try. Split the marketing cost with a partner.....TootnTotum, PakaSak, Allsups, United, Walmart, McDonald's. Wendy's.Ford or GM dealers, etc. Time to think outside the box.
- 1 like
Comment
-
Originally posted by ASUPops View Post
Direct mail is antiquated. Their best bet would be social media campaign and advertisement. Along with cable TV ads. Could also try app ads. All would be 10k times more effective than direct mailers. Unless your market is 65+.
Comment
-
Originally posted by ASUPops View Post
Direct mail is antiquated. Their best bet would be social media campaign and advertisement. Along with cable TV ads. Could also try app ads. All would be 10k times more effective than direct mailers. Unless your market is 65+.
The "direct mail" I'm taking about is an actual advertising "piece" that serves as a game ticket. When it is redeemed at the gate it is scanned. WT retrieves information with that scan. Just an idea. If you're like me, I'm getting less mail. What mail I do get, I pay a bit more attention to.
- 1 like
Comment
-
Originally posted by WT_TKW View Post
The previous AD worked with TootnTotem to promote games, and they would sell tickets at a discount. Press Pass sports offers some coverage of WT sports.
it's hard to market turds though, which is what the McBroom football coaches have produced.
Comment
-
Ad3
Collapse
Comment