Originally posted by IUPbigINDIANS
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I laugh how this topic seems to come up every single year during a lull. It's amazing how that night still lives on. I was one of the individuals who came up with the idea, so anyone with questions or complaints can direct them to me. It was unique and a ton of fun. And it worked. Here's the actual story...
What many don't know is that we started that whole thing right around Thanksgiving during the fall semester as basketball season was beginning to heat up. Myself and a few buddies were working together to increase student attendance at basketball games. And although there were things we asked for help from some individuals within IUP for, most of what we did was simple grassroots marketing. We started the "Crimson Crazies" twitter account, which got passed down after we graduated in 2015, and that account is totally inactive (sadly) now.
One night at Twisted Jimmy's, we were enjoying a few adult beverages and wanted to come up with some gimmick that would get students actually excited to attend a D2 basketball game. So we thought of Taylor University's annual "Silent Night" tradition and thought, "wouldn't that be really cool?" So we picked a Saturday night game for the spring semester and sent out a tweet that night saying that we were going to host "Silent Night," have a costume contest, etc. We got everyone involved and when we left campus for that extended break we never stopped tweeting about it. It was total grassroots. Zero university involvement (at first). Just a couple guys with a love of college basketball who wanted to create a big time atmosphere for one night. Frats and sororities were all engaged. All of the major student run IUP social media accounts which weren't IUP affiliated were part of pushing it. It gained a ton of momentum over the winter break. Everybody was talking about what ridiculous costume they were going to wear for "Silent Night." The frats and sororities were arguing about who was going to be the best dressed for a game that was 2 months away.
When we got back to campus, we wanted to see what we could do to keep the buzz going. So we decided one day to start pushing the actual goal, which was to set the attendance record. So we created the hashtag #PackTheKCAC. We pushed that so hard and it somehow just took off. We encouraged people to just randomly finish tweets with #PackTheKCAC, and they actually did it. Somewhere along the line, you could actually feel a real energy on campus getting ready for a game a few weeks out. People (not us) started putting up fliers on campus. The daily email that got sent out to students started to talk about Silent Night and #PackTheKCAC every day.
Eventually, Giant Eagle Express reached out to us via twitter and asked about the event, and soon we were contacted by the athletic department and the university got involved with really promoting the game. Giant Eagle Express ended up purchasing 800 tickets for the game and passed them out to the community, for free, to help #PackTheKCAC. The Indiana Gazette even ran a story on it. The week of the game #PackTheKCAC was actually trending in the Pittsburgh area. It was mentioned on 93.7 The Fan in Pittsburgh. It had buzz as being "the biggest college basketball game in Western PA that weekend." We had Jim Colony and Josh Miller tweeting at us. We had twitter accounts like Eatn' Park (seriously) tweeting #PackTheKCAC.
Admittedly, I didn't know what to really expect the day of the game. But it blew away all of our expectations. The entire closed side of the KCAC was filled with students behind the basket. The primary student section across from the IUP bench was filled before halftime of the women's game. I believe a game last year broke the record from that night by about 100-200 people, but I'll do what everyone else does when talking about attendance on this message board... "That number was made up. It wasn't a butt's in seats number." I still believe we hold that record. To this day I've never seen that building filled like that.
I obviously wish IUP won the game. But I don't believe Silent Night had anything to do with the outcome. IUP led at halftime, took control early in the 2nd half, and then they just had no answer for Adam Blazek down the stretch. They came into a tough environment and won a game on the road - tip the cap... I think people too quickly jump to the final score without recognition of what truly went into that and how it became what it did. I watch these games on the stream now and students either don't show up or they are sitting on their hands. IUP could do well from having a couple students a few beers deep at a bar trying to come up with a promotional idea to generate some serious buzz for a basketball game. Silent Night got students who typically wouldn't have cared to show up to a basketball game; and maybe they had a good time and went again. That's ultimately what it's about and how you build a fanbase. The fact that it's still talked about here shows (and proves) that the end goal was successful. It's a great college memory. And it's something I am happy that I was part of.
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