PASSHE Institutions Merging

[complaint_hopeful]

The faculty union is right to say that 2010 as the starting point is disingenuous when everyone knows that was peak enrollment as well as a demographic peak. IUP had traditionally been in the 12,000s.

Yep. It gets murky though as to how many employees a school needs. Many of these schools ballooned at their peak. Although a lot didn't think it was a bubble.

They probably should have used industry standard research to determine employee numbers.

But yes, their peaks were a bubble. What we're seeing now is more than a reversion to the mean. IUP is still around 3,000 below that 12,000 number.

I'm honestly surprised several schools aren't out of business.

[Fightingscot82]

So IUP is down about 6000 students from their peak. Some schools are down 40 to 50% from their peaks.

Maybe the level they're at now is the equilibrium and their peaks were during an education bubble? Maybe no strategy will grow them all to that level?

I mean I doubt that all these schools are bad at marketing and have poor strategies.

The faculty union is right to say that 2010 as the starting point is disingenuous when everyone knows that was peak enrollment as well as a demographic peak. IUP had traditionally been in the 12,000s.

[complaint_hopeful]

So IUP is down about 6000 students from their peak. Some schools are down 40 to 50% from their peaks.

Maybe the level they're at now is the equilibrium and their peaks were during an education bubble? Maybe no strategy will grow them all to that level?

I mean I doubt that all these schools are bad at marketing and have poor strategies.

[Fightingscot82]

IUP should get alumni volunteers to staff tables at College Night events at high schools in the Philly burbs. The best salespeople are the people who graduated from there. I could stand there and give these kids here in Chester County a long list of reasons of why staying home and going to West Chester is a big mistake. :-)

https://www.iup.edu/admissions/alumni-volunteers/

[IUPNation]

Its pretty clear that IUP lost market share of the Pittsburgh burbs to Slippery Rock. There are alot of reasons why, some are mistakes made by the admissions and marketing people, the increased costs at IUP for both housing and tuition, bad press in Pittsburgh, and maybe just complacency. Others are just changes in the way students choose. IUP still recruits better than SRU in the east, but probably lost students to eastern schools. The Students from Philly are not retained as well as the local students though.

IUP should get alumni volunteers to staff tables at College Night events at high schools in the Philly burbs. The best salespeople are the people who graduated from there. I could stand there and give these kids here in Chester County a long list of reasons of why staying home and going to West Chester is a big mistake. :-)

[IUPNation]

I think a key factor in IUP's enrollment decline is geography. In the early 80's I was a student worker in what was then called "University Relations Dept.." I placed an ad in the higher education supplement of The Philadelphia Inquirer. Made sense to me. The admin told me 'No, that's not our market - not where we want to spend our ad $$.' Years later, they did start to recruit SE PA heavily and all over the state to the point where IUP had the most geographically diverse student population in the system. So, when the trend to study closer to home hit did that hurt IUP more than the other schools? Did they lose focus on western PA/Pgh., contributing to a shift to SRU and others? I DK, it's just food for thought.

[ironmaniup]

I think a key factor in IUP's enrollment decline is geography. In the early 80's I was a student worker in what was then called "University Relations Dept.." I placed an ad in the higher education supplement of The Philadelphia Inquirer. Made sense to me. The admin told me 'No, that's not our market - not where we want to spend our ad $$.' Years later, they did start to recruit SE PA heavily and all over the state to the point where IUP had the most geographically diverse student population in the system. So, when the trend to study closer to home hit did that hurt IUP more than the other schools? Did they lose focus on western PA/Pgh., contributing to a shift to SRU and others? I DK, it's just food for thought.

Its pretty clear that IUP lost market share of the Pittsburgh burbs to Slippery Rock. There are alot of reasons why, some are mistakes made by the admissions and marketing people, the increased costs at IUP for both housing and tuition, bad press in Pittsburgh, and maybe just complacency. Others are just changes in the way students choose. IUP still recruits better than SRU in the east, but probably lost students to eastern schools. The Students from Philly are not retained as well as the local students though.

[Fightingscot82]

I agree. I don't think the average students going to these schools are looking for rigorous academics. That's not a dig as we get some very smart and talented students, but the average student just wants a degree.

R1 doesn't mean rigor. It's research intensive. That's the ONLY difference in theory between IUP and Slippery Rock. Watch IUPs commercials. It's the same as any other college commercial. Not one thing distinctive about IUP. When we fail to define ourselves, we cede that duty to everyone else. So IUP then also gives in to the public defining them as I Usually Party.

[complaint_hopeful]

Not sure what your saying here. This year there were nearly 100 retrenchment letters sent out, several departments closed down, and multiple AFSCME employees laid off. In addition, colleges were reorganized resulting in a dean and several other administrators retiring. The number of retrenchments for faculty was reduced to ~40 with additional retirements and reorganizations instead. There were rumors, based in part in the article about the merger we've been discussing, that more extensive layoff and retrenchments were to come. To dispel those rumors Driscoll announced that there are no plans for any similar employee reductions next year. Of course, there are still no plans for anything but emergency hiring,

I agree with you about the problem with recruiting. But as someone who was involved with the recruiting, and who pushed the R1/D1 advantage, I have to say it seems like fewer students are interested in these things, since they see it as a harder path. Sure we have an advanced anatomy course, that's probably only available at the bigger schools, and a Goldwater scholar, that presented work at Harvard. BUT, more students are looking at that and saying that's too hard, I could go to XYZ college, and my Calculus class would be easier, and I have a better grade and the same credit, and it won't cost as much.

I agree. I don't think the average students going to these schools are looking for rigorous academics. That's not a dig as we get some very smart and talented students, but the average student just wants a degree.

[complaint_hopeful]

I think a key factor in IUP's enrollment decline is geography. In the early 80's I was a student worker in what was then called "University Relations Dept.." I placed an ad in the higher education supplement of The Philadelphia Inquirer. Made sense to me. The admin told me 'No, that's not our market - not where we want to spend our ad $$.' Years later, they did start to recruit SE PA heavily and all over the state to the point where IUP had the most geographically diverse student population in the system. So, when the trend to study closer to home hit did that hurt IUP more than the other schools? Did they lose focus on western PA/Pgh., contributing to a shift to SRU and others? I DK, it's just food for thought.

Good thoughts. This generation of student likes to be on technology and a lot would rather watch Netflix in a Res Hall rather than socialize on campus. A lot of the amenities that attracted kids 10 years ago don't work now.

I think your point on students staying closer to home is big.

Its a tough thing to solve. Like 2 schools in passhe aren't losing enrollment regularly...

We've had a highly visible faculty strike several years ago. Seems there's always talk of layoffs. Seems most press is negative and has been for years. Now it's out there that like 5-6 schools are in dire straights financially.That has to impact things too.

Why go to schools with a storm cloud hovering over them?

[iupgroundhog]

Not sure what your saying here. This year there were nearly 100 retrenchment letters sent out, several departments closed down, and multiple AFSCME employees laid off. In addition, colleges were reorganized resulting in a dean and several other administrators retiring. The number of retrenchments for faculty was reduced to ~40 with additional retirements and reorganizations instead. There were rumors, based in part in the article about the merger we've been discussing, that more extensive layoff and retrenchments were to come. To dispel those rumors Driscoll announced that there are no plans for any similar employee reductions next year. Of course, there are still no plans for anything but emergency hiring,

I agree with you about the problem with recruiting. But as someone who was involved with the recruiting, and who pushed the R1/D1 advantage, I have to say it seems like fewer students are interested in these things, since they see it as a harder path. Sure we have an advanced anatomy course, that's probably only available at the bigger schools, and a Goldwater scholar, that presented work at Harvard. BUT, more students are looking at that and saying that's too hard, I could go to XYZ college, and my Calculus class would be easier, and I have a better grade and the same credit, and it won't cost as much.

I think a key factor in IUP's enrollment decline is geography. In the early 80's I was a student worker in what was then called "University Relations Dept.." I placed an ad in the higher education supplement of The Philadelphia Inquirer. Made sense to me. The admin told me 'No, that's not our market - not where we want to spend our ad $$.' Years later, they did start to recruit SE PA heavily and all over the state to the point where IUP had the most geographically diverse student population in the system. So, when the trend to study closer to home hit did that hurt IUP more than the other schools? Did they lose focus on western PA/Pgh., contributing to a shift to SRU and others? I DK, it's just food for thought.

[ironmaniup]

For those curious, IUP announced future job cuts - they'll be phased out over time. As faculty leave for various reasons the positions won't be filled unless needed for students to finish their degrees. They've stopped accepting new students for those programs and once those students are gone they'll finish off everyone else.

My concern for IUP is that their recruiting edge seems to be neutralized. IUP was the regional research university at a state college price for decades. They also had an edge getting kids from the eastern half of the state. IUP doesn't market itself as a research university, a disservice to itself. IUP's value proposition is the R1/D1 experience for those who can't make the state-relateds work due to waitlisting, location, or cost. But they market themselves like any other school. They've also got to get creative with finding students. Figure out some sort of competitive advantage over West Chester & Millersville as well as the other similar publics around the PA perimeter (YSU, Kent, Ohio, WVU, Towson, Rutgers Camden, Binghamton, etc.) as well as the regional privates taking students from them.

Not sure what your saying here. This year there were nearly 100 retrenchment letters sent out, several departments closed down, and multiple AFSCME employees laid off. In addition, colleges were reorganized resulting in a dean and several other administrators retiring. The number of retrenchments for faculty was reduced to ~40 with additional retirements and reorganizations instead. There were rumors, based in part in the article about the merger we've been discussing, that more extensive layoff and retrenchments were to come. To dispel those rumors Driscoll announced that there are no plans for any similar employee reductions next year. Of course, there are still no plans for anything but emergency hiring,

I agree with you about the problem with recruiting. But as someone who was involved with the recruiting, and who pushed the R1/D1 advantage, I have to say it seems like fewer students are interested in these things, since they see it as a harder path. Sure we have an advanced anatomy course, that's probably only available at the bigger schools, and a Goldwater scholar, that presented work at Harvard. BUT, more students are looking at that and saying that's too hard, I could go to XYZ college, and my Calculus class would be easier, and I have a better grade and the same credit, and it won't cost as much.

[complaint_hopeful]

They had 15,132 in 2011.

[Fightingscot82]

9162 is 4 digits. Will it rebound post-COVID?

That's a good question. Losing 1,000 students between fall and spring seems alarming though. Yeah there's a December graduation and some students just don't return but 1,000 students is a revenue drop of roughly $12MM.

[iupgroundhog]

It already is

https://www.iup.edu/news-item.aspx?i...31&blogid=6121

9162 is 4 digits. Will it rebound post-COVID?