"Iâm thinking more about PR, marketing, etc."
In many ways, marketing often requires grunt work, which too often IUP fails to do or even think about.
It also is not a one and done proces. It has to be ongoing, consistent and aggressive.
Having done this fo 50 years, it is really frustrating to see the many opportunites IUP has missed, often because they are not recognized or those in charge simply don't care. Getting out the door at 4PM or 5PM is more important.
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In many ways, marketing often requires grunt work, which too often IUP fails to do or even think about.
It also is not a one and done proces. It has to be ongoing, consistent and aggressive.
Having done this fo 50 years, it is really frustrating to see the many opportunites IUP has missed, often because they are not recognized or those in charge simply don't care. Getting out the door at 4PM or 5PM is more important.
.
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